About us
Your business is your legacy; your success is our reputation. Our role is to help protect it, grow it, and market it with the same care and intention you put into building it.
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Heidi
Owner
Communication
Consultant
Marketing
Heidi Zahrt is a seasoned marketing and advertising professional with decades of expertise dedicated to driving business growth in an evolving media landscape. Since earning her degree in Marketing and Advertising, Heidi has specialized in crafting strategic campaigns and growth initiatives that help companies stand out and scale.
As an owner at Legacy Marketing, Heidi leads business development, working in concert with a highly skilled team that excels in media placement, digital strategy, creative website builds and video production. Together, they deliver comprehensive marketing solutions that empower clients to gain visibility and engage their audiences. Beyond her professional role, Heidi, together with her husband Troy, are blessed with four wonderful children – Lochlin, Lennon, Mikel, and Ledger, who keep life full and rewarding. Her personal dedication to collaboration, creativity, and results aligns perfectly with Legacy Marketing's mission: to gauge our clients to be a leader in their industry, not followers
As an owner at Legacy Marketing, Heidi leads business development, working in concert with a highly skilled team that excels in media placement, digital strategy, creative website builds and video production. Together, they deliver comprehensive marketing solutions that empower clients to gain visibility and engage their audiences. Beyond her professional role, Heidi, together with her husband Troy, are blessed with four wonderful children – Lochlin, Lennon, Mikel, and Ledger, who keep life full and rewarding. Her personal dedication to collaboration, creativity, and results aligns perfectly with Legacy Marketing's mission: to gauge our clients to be a leader in their industry, not followers
Krystal
Owner
Communication
Consultant
Marketing
Born and raised in Central Wisconsin, Krystal Schairer is a marketing strategist driven by curiosity, creativity, and connection. With more than 20 years of experience helping businesses with marketing, she brings a well-rounded, real-world approach to building smart, effective strategies that drive growth.
Krystal earned her degree in Marketing and Strategic Communication from the University of Minnesota–Twin Cities. She is drawn to marketing because it is constantly changing and evolving, and her passion and experience give her the opportunity to genuinely help people. Krystal thrives on meeting new people, learning how their businesses operate, and creating thoughtful marketing strategies that focus on real results, not sales pitches. Her passion for travel and new experiences, whether exploring destinations around the globe or adventuring closer to home in their RV with her husband Rick and their dog, Bontu, continually influences how she thinks, creates, and connects.
Starting her own marketing agency was a natural next step, allowing Krystal to focus on meaningful relationships, business growth, and personal development for both herself and her clients. When she’s not working, she enjoys life with Rick, their dog Bontu, and cats Gatsby and Tesla, always planning the next adventure near or far.
Krystal earned her degree in Marketing and Strategic Communication from the University of Minnesota–Twin Cities. She is drawn to marketing because it is constantly changing and evolving, and her passion and experience give her the opportunity to genuinely help people. Krystal thrives on meeting new people, learning how their businesses operate, and creating thoughtful marketing strategies that focus on real results, not sales pitches. Her passion for travel and new experiences, whether exploring destinations around the globe or adventuring closer to home in their RV with her husband Rick and their dog, Bontu, continually influences how she thinks, creates, and connects.
Starting her own marketing agency was a natural next step, allowing Krystal to focus on meaningful relationships, business growth, and personal development for both herself and her clients. When she’s not working, she enjoys life with Rick, their dog Bontu, and cats Gatsby and Tesla, always planning the next adventure near or far.
Jackie
Graphic Designer
Design
Creative Strategy
Detail Oriented
Jackie brings over 25 years of experience in graphic design and creative strategy to the Legacy team. Known for her ability to think beyond the expected, she thrives in fast-paced environments, balancing multiple projects with creativity, optimism, and attention to detail.
Outside of work, Jackie enjoys spending time with family and friends—especially her two daughters, Levan and Jovie. She loves to travel, explore new ideas, and is always eager to learn something new.
Jackie is passionate about elevating brands, building meaningful creative solutions, and consistently exceeding expectations on every project.
Outside of work, Jackie enjoys spending time with family and friends—especially her two daughters, Levan and Jovie. She loves to travel, explore new ideas, and is always eager to learn something new.
Jackie is passionate about elevating brands, building meaningful creative solutions, and consistently exceeding expectations on every project.
Sierra
Digital Marketing Strategist
Strategy
Analyst
Marketing
Sierra is a seasoned digital media strategist with over 20 years of experience specializing in paid search and digital campaign strategy. With a strong foundation in data-driven decision-making, Sierra helps clients succeed by improving campaign efficiencies and delivering the best possible results for every advertising investment.
Google certified and highly experienced across platforms, Sierra specializes in auditing paid search campaigns, developing comprehensive media strategies, and building high-performing digital campaigns from the ground up. Having worked with hundreds of companies across the United States - managing budgets ranging from $500 to $5 million - she brings a clear, disciplined approach that scales effectively across businesses of all sizes.
At the core of Sierra’s work is a belief in always doing what’s best for the client. Her strategic, transparent approach ensures marketing efforts are aligned with business goals, focused on performance, and built for long-term success, not short-term wins.
Outside of work, Sierra enjoys spending time with her husband, their two children, and a lively household full of animals that keeps life full, grounded, and entertaining.
Google certified and highly experienced across platforms, Sierra specializes in auditing paid search campaigns, developing comprehensive media strategies, and building high-performing digital campaigns from the ground up. Having worked with hundreds of companies across the United States - managing budgets ranging from $500 to $5 million - she brings a clear, disciplined approach that scales effectively across businesses of all sizes.
At the core of Sierra’s work is a belief in always doing what’s best for the client. Her strategic, transparent approach ensures marketing efforts are aligned with business goals, focused on performance, and built for long-term success, not short-term wins.
Outside of work, Sierra enjoys spending time with her husband, their two children, and a lively household full of animals that keeps life full, grounded, and entertaining.
Caleb
Developer
Design
Development
Creative
Caleb Mauldin is a web designer and developer who focuses on building thoughtful, high-performing websites that help businesses establish a strong digital presence. With a background in software development and years of experience designing and developing custom websites, Caleb brings both technical precision and creative problem-solving to every project.
He is passionate about turning marketing strategy into effective digital experiences. Caleb works closely with the Legacy Marketing team to translate ideas and campaigns into websites that communicate clearly, guide visitors toward action, and support measurable business growth.
Caleb enjoys the challenge of blending design, technology, and strategy to craft websites that are not only visually engaging but built to perform. Outside of work, he enjoys endurance training, creative projects, and continuously exploring new tools and technologies that push digital experiences forward.
He is passionate about turning marketing strategy into effective digital experiences. Caleb works closely with the Legacy Marketing team to translate ideas and campaigns into websites that communicate clearly, guide visitors toward action, and support measurable business growth.
Caleb enjoys the challenge of blending design, technology, and strategy to craft websites that are not only visually engaging but built to perform. Outside of work, he enjoys endurance training, creative projects, and continuously exploring new tools and technologies that push digital experiences forward.
Jackie
Accounting
Business Operations
Finances
Communication
Jackie serves as the Accountant for Legacy Marketing, bringing a strong foundation of financial expertise, integrity, and unwavering dedication to both our team and our clients. With a deep understanding of accounting principles and business operations, Jackie ensures that every detail is handled with precision and accuracy.
Known for her loyalty and commitment, Jackie approaches her work with a client-first mindset. She believes that strong financial management is not just about numbers — it’s about building trust, fostering transparency, and supporting long-term success. Her honesty and attention to detail provide our clients with confidence, clarity, and peace of mind.
Jackie’s knowledge and dedication play a vital role in keeping Legacy Marketing running efficiently and responsibly, allowing our team to focus on delivering exceptional marketing results.
Known for her loyalty and commitment, Jackie approaches her work with a client-first mindset. She believes that strong financial management is not just about numbers — it’s about building trust, fostering transparency, and supporting long-term success. Her honesty and attention to detail provide our clients with confidence, clarity, and peace of mind.
Jackie’s knowledge and dedication play a vital role in keeping Legacy Marketing running efficiently and responsibly, allowing our team to focus on delivering exceptional marketing results.
Heidi
Owner
Communication
Consultant
Marketing
Heidi Zahrt is a seasoned marketing and advertising professional with decades of expertise dedicated to driving business growth in an evolving media landscape. Since earning her degree in Marketing and Advertising, Heidi has specialized in crafting strategic campaigns and growth initiatives that help companies stand out and scale.
As an owner at Legacy Marketing, Heidi leads business development, working in concert with a highly skilled team that excels in media placement, digital strategy, creative website builds and video production. Together, they deliver comprehensive marketing solutions that empower clients to gain visibility and engage their audiences. Beyond her professional role, Heidi, together with her husband Troy, are blessed with four wonderful children – Lochlin, Lennon, Mikel, and Ledger, who keep life full and rewarding. Her personal dedication to collaboration, creativity, and results aligns perfectly with Legacy Marketing's mission: to gauge our clients to be a leader in their industry, not followers
As an owner at Legacy Marketing, Heidi leads business development, working in concert with a highly skilled team that excels in media placement, digital strategy, creative website builds and video production. Together, they deliver comprehensive marketing solutions that empower clients to gain visibility and engage their audiences. Beyond her professional role, Heidi, together with her husband Troy, are blessed with four wonderful children – Lochlin, Lennon, Mikel, and Ledger, who keep life full and rewarding. Her personal dedication to collaboration, creativity, and results aligns perfectly with Legacy Marketing's mission: to gauge our clients to be a leader in their industry, not followers
Krystal
Owner
Communication
Consultant
Marketing
Born and raised in Central Wisconsin, Krystal Schairer is a marketing strategist driven by curiosity, creativity, and connection. With more than 20 years of experience helping businesses with marketing, she brings a well-rounded, real-world approach to building smart, effective strategies that drive growth.
Krystal earned her degree in Marketing and Strategic Communication from the University of Minnesota–Twin Cities. She is drawn to marketing because it is constantly changing and evolving, and her passion and experience give her the opportunity to genuinely help people. Krystal thrives on meeting new people, learning how their businesses operate, and creating thoughtful marketing strategies that focus on real results, not sales pitches. Her passion for travel and new experiences, whether exploring destinations around the globe or adventuring closer to home in their RV with her husband Rick and their dog, Bontu, continually influences how she thinks, creates, and connects.
Starting her own marketing agency was a natural next step, allowing Krystal to focus on meaningful relationships, business growth, and personal development for both herself and her clients. When she’s not working, she enjoys life with Rick, their dog Bontu, and cats Gatsby and Tesla, always planning the next adventure near or far.
Krystal earned her degree in Marketing and Strategic Communication from the University of Minnesota–Twin Cities. She is drawn to marketing because it is constantly changing and evolving, and her passion and experience give her the opportunity to genuinely help people. Krystal thrives on meeting new people, learning how their businesses operate, and creating thoughtful marketing strategies that focus on real results, not sales pitches. Her passion for travel and new experiences, whether exploring destinations around the globe or adventuring closer to home in their RV with her husband Rick and their dog, Bontu, continually influences how she thinks, creates, and connects.
Starting her own marketing agency was a natural next step, allowing Krystal to focus on meaningful relationships, business growth, and personal development for both herself and her clients. When she’s not working, she enjoys life with Rick, their dog Bontu, and cats Gatsby and Tesla, always planning the next adventure near or far.
Jackie
Graphic Designer
Design
Creative Strategy
Detail Oriented
Jackie brings over 25 years of experience in graphic design and creative strategy to the Legacy team. Known for her ability to think beyond the expected, she thrives in fast-paced environments, balancing multiple projects with creativity, optimism, and attention to detail.
Outside of work, Jackie enjoys spending time with family and friends—especially her two daughters, Levan and Jovie. She loves to travel, explore new ideas, and is always eager to learn something new.
Jackie is passionate about elevating brands, building meaningful creative solutions, and consistently exceeding expectations on every project.
Outside of work, Jackie enjoys spending time with family and friends—especially her two daughters, Levan and Jovie. She loves to travel, explore new ideas, and is always eager to learn something new.
Jackie is passionate about elevating brands, building meaningful creative solutions, and consistently exceeding expectations on every project.
Sierra
Digital Marketing Strategist
Strategy
Analyst
Marketing
Sierra is a seasoned digital media strategist with over 20 years of experience specializing in paid search and digital campaign strategy. With a strong foundation in data-driven decision-making, Sierra helps clients succeed by improving campaign efficiencies and delivering the best possible results for every advertising investment.
Google certified and highly experienced across platforms, Sierra specializes in auditing paid search campaigns, developing comprehensive media strategies, and building high-performing digital campaigns from the ground up. Having worked with hundreds of companies across the United States - managing budgets ranging from $500 to $5 million - she brings a clear, disciplined approach that scales effectively across businesses of all sizes.
At the core of Sierra’s work is a belief in always doing what’s best for the client. Her strategic, transparent approach ensures marketing efforts are aligned with business goals, focused on performance, and built for long-term success, not short-term wins.
Outside of work, Sierra enjoys spending time with her husband, their two children, and a lively household full of animals that keeps life full, grounded, and entertaining.
Google certified and highly experienced across platforms, Sierra specializes in auditing paid search campaigns, developing comprehensive media strategies, and building high-performing digital campaigns from the ground up. Having worked with hundreds of companies across the United States - managing budgets ranging from $500 to $5 million - she brings a clear, disciplined approach that scales effectively across businesses of all sizes.
At the core of Sierra’s work is a belief in always doing what’s best for the client. Her strategic, transparent approach ensures marketing efforts are aligned with business goals, focused on performance, and built for long-term success, not short-term wins.
Outside of work, Sierra enjoys spending time with her husband, their two children, and a lively household full of animals that keeps life full, grounded, and entertaining.
Caleb
Developer
Design
Development
Creative
Caleb Mauldin is a web designer and developer who focuses on building thoughtful, high-performing websites that help businesses establish a strong digital presence. With a background in software development and years of experience designing and developing custom websites, Caleb brings both technical precision and creative problem-solving to every project.
He is passionate about turning marketing strategy into effective digital experiences. Caleb works closely with the Legacy Marketing team to translate ideas and campaigns into websites that communicate clearly, guide visitors toward action, and support measurable business growth.
Caleb enjoys the challenge of blending design, technology, and strategy to craft websites that are not only visually engaging but built to perform. Outside of work, he enjoys endurance training, creative projects, and continuously exploring new tools and technologies that push digital experiences forward.
He is passionate about turning marketing strategy into effective digital experiences. Caleb works closely with the Legacy Marketing team to translate ideas and campaigns into websites that communicate clearly, guide visitors toward action, and support measurable business growth.
Caleb enjoys the challenge of blending design, technology, and strategy to craft websites that are not only visually engaging but built to perform. Outside of work, he enjoys endurance training, creative projects, and continuously exploring new tools and technologies that push digital experiences forward.
Jackie
Accounting
Business Operations
Finances
Communication
Jackie serves as the Accountant for Legacy Marketing, bringing a strong foundation of financial expertise, integrity, and unwavering dedication to both our team and our clients. With a deep understanding of accounting principles and business operations, Jackie ensures that every detail is handled with precision and accuracy.
Known for her loyalty and commitment, Jackie approaches her work with a client-first mindset. She believes that strong financial management is not just about numbers — it’s about building trust, fostering transparency, and supporting long-term success. Her honesty and attention to detail provide our clients with confidence, clarity, and peace of mind.
Jackie’s knowledge and dedication play a vital role in keeping Legacy Marketing running efficiently and responsibly, allowing our team to focus on delivering exceptional marketing results.
Known for her loyalty and commitment, Jackie approaches her work with a client-first mindset. She believes that strong financial management is not just about numbers — it’s about building trust, fostering transparency, and supporting long-term success. Her honesty and attention to detail provide our clients with confidence, clarity, and peace of mind.
Jackie’s knowledge and dedication play a vital role in keeping Legacy Marketing running efficiently and responsibly, allowing our team to focus on delivering exceptional marketing results.
Why We Chose the Name Legacy Marketing to Represent Our Company
We named our company Legacy Marketing because we believe companies are about so much more than transactions, impressions, or even revenue — it’s about impact.
In most circumstances, business owners aren’t just building a company. They’re building something that represents years of sacrifice, long nights, risk, resilience, and vision. They’re building something their family can be proud of. For many, the ultimate goal is to pass that legacy on to children, to employees, to a community — and leave it stronger than they found it.
Legacy isn’t accidental. It’s intentional.
At Legacy Marketing, we see ourselves as partners in that journey. Our role goes beyond running ads or managing campaigns. We help position your brand for long-term growth, stability, and value. We help strengthen your reputation, deepen your customer relationships, and build systems that don’t just work today — but continue working for years to come.
We are beyond blessed to help business owners protect what they’ve built and expand it into something that lasts. Because when your business grows with intention, it doesn’t just create profit, it creates opportunity, security, and a story worth passing down.
Of course, none of this journey would be possible without the love and support of our family and husbands, Troy and Rick, who have been our rock every step of the way.
"Your Business is Your Legacy... Your Success is Our Reputation."
Partners in Crime
We’ve been working, growing, and navigating the marketing world side by side for nearly 20 years. Along the way, we built more than campaigns - we built trust, perspective, friends, and a shared belief that businesses deserve better marketing.
After watching too many companies struggle to keep up with constant industry changes, we decided to create something different. Legacy Marketing exists to help our clients lead their industries not follow them. No recycled strategies. No trend-chasing. Just smart, strategic marketing built to move you ahead of the curve.
We don’t help you keep up. We help you lead the pack.
